Anchor Point
Service
Print, Digital & Web
Industry
Rental
Year
2023
Anchor Point Premier Vacations is a short-term rental (Airbnb) management company in western Michigan. They specialize in luxury $1M home rentals. Many of their guests are large families that come year after year to the same area for vacation, so it's their 'anchor point' for getting together with loved ones. They are also the 'anchor point' for the owners they represent as they take care of their homes as if they were their own.
The central idea originated from merging the anchor and the house, and an extensive array of sketches and idea explorations were undertaken until the optimal solution was achieved.
Logo Concept
The first element, an Anchor, serves as a powerful symbol of stability, embodying the reliability and security that the company provides as a trusted harbor for property owners and guests.
The second element, a Circle, not only complements the anchor but carries its own profound meaning. Positioned at the center, it signifies the significance we place on family, fostering a warm and welcoming environment that treats guests, property owners, and employees as cherished members of an extended family. Furthermore, the Circle represents our dedication to building a strong sense of community, emphasizing the importance of togetherness and collaboration.
The third element, a House, symbolizes an unwavering commitment to hospitality. It signifies the goal of creating exceptional experiences that leave a lasting impression on the guests. The company understands that success lies in cultivating positive relationships, earning guest loyalty, and fostering a reputation for outstanding service.
When these elements merge, they form a sense of unity, representing the core belief in the power of togetherness. This unity encompasses collaboration, partnership, and a shared vision among guests, property owners, employees, and the community. It serves as a reminder of our collective efforts to create a harmonious and enriching experience for everyone involved.
Logo Construction
This icon is created with geometric sharp lines that maintain the same thickness. The logo is, therefore, a monoline drawing. It also incorporates circular shapes that fit perfectly within the vertical lines.
The two symbols of a house and an anchor, therefore, even when separated, become an overall cohesive shape.
Colors
Navy Blue
R=27 G=33 B=95
C=100 M=98 Y=32 K=24
#1B215F
Light Gold
R=202 G=156 B=124
C=21 M=40 Y=53 K=1
#CA9C7C
R=169 G=115 B=60
C=29 M=55 Y=87 K=12
#A9733C
Dark Gold
Ivory
R=255 G=250 B=241
C=0 M=1 Y=4 K=0
#FFFAF1
Typography
The icon's simplicity and memorability make it an ideal symbol for a wide range of media applications. Its versatility and adaptability ensure seamless integration across diverse marketing materials. Whether it's featured in print ads, digital platforms, or promotional items, the icon captivates attention and leaves a lasting impression.
Client Feedback
"What a pleasure it was to work with Bogdan. He easily grasped our needs and nailed the creative in the first round, and you can tell he put thought into the designs. I recommend it 100%! Thank you, Bogdan, for such a good, refreshing working experience."
— Mike Wesling, Simply South Haven, LLC