Premia
Service
Package & Label
Industry
Food products
Year
2016

PREMIA is the private brand with the widest range of food products on the Serbian market. This is the fact with which the creative team of McCann Belgrade which I was a member of as a designer began the journey of repositioning and redesigning this truly individual brand.
“From an irrefutable truth to a love story – this is the single sentence that describes our path – from the brief we received from Delhaize Serbia to the strategy we worked on, very thoroughly, up to the final elements of the campaign.”

We were thinking about what it is that is important to the target group – those who run our kitchens every day, all those wonderful women (and men) who always know the answer to that well-known question: what’s to eat? And then we realized that PREMIA always has a ready answer for everything that is worthwhile and good.”

The strategy of repositioning of the brand began with a process of reflection on the future face of the brand, which would be its ambassador.
Then came the work of redesigning and establishing the creative concept for the campaign.
The intention was to make PREMIA a symbol of closeness in each communication contact, and a brand that is close to daily life.


