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Premia

Service

Package & Label

Industry

Food products

Year

2016

Premia Main Cover

PREMIA is the private brand with the widest range of food products on the Serbian market. This is the fact with which the creative team of McCann Belgrade which I was a member of as a designer began the journey of repositioning and redesigning this truly individual brand.

“From an irrefutable truth to a love story – this is the single sentence that describes our path – from the brief we received from Delhaize Serbia to the strategy we worked on, very thoroughly, up to the final elements of the campaign.”

Dough Packaging Design

We were thinking about what it is that is important to the target group – those who run our kitchens every day, all those wonderful women (and men) who always know the answer to that well-known question: what’s to eat? And then we realized that PREMIA always has a ready answer for everything that is worthwhile and good.”

Tortilla Packaging Design

The strategy of repositioning of the brand began with a process of reflection on the future face of the brand, which would be its ambassador.

 

Then came the work of redesigning and establishing the creative concept for the campaign.

 

The intention was to make PREMIA a symbol of closeness in each communication contact, and a brand that is close to daily life.

Packaging Bottle Label Juices
Packaging Designs
Tea Design

Many thanks to the team I was part of!

This was my first big rebranding project, and I am very grateful for the knowledge and guidance that I have received from the senior team members. 🙏

The people responsible for the significant aspects of this project are:
 
Head of strategic planning:
Katarina Pribićević

Copywriter: Miloš Paunović
 
Creative Director and head of the rebranding team:
Lidija Milovanović
 
Designers: Katarina Bošković, Nikola Nikolić, and Bogdan Novaković
 
Account Managers:
Iva Ćetković and Slavko Marković
 
Client Service Director:
Đorđe Milidžan

 
Creative Director of McCann Belgrade:
Jana Savić Rastovac

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