Tax CPA

Service

Print, Digital & Web

Industry

Accounting

Year

2023

Tax CPA Hakim and Co is an esteemed accounting firm based in Michigan. In an effort to revitalize their brand image, they entrusted me with the task of designing a captivating and distinctive icon. The objective was to create a logo that would transcend the conventional look of an accounting firm to inspire the beauty of Michigan's nature.

n order to capture the essence of Michigan's unique environment, we selected a prominent animal native to the region as the central element of the logo. By doing so, we aimed to evoke a sense of pride and admiration for Michigan's wildlife, highlighting the firm's commitment to preserving and honoring the natural world.

The sketching process was incredibly interesting. The idea behind the logo design was to incorporate elements that evoke the essence of Michigan. Thus, the explorations revolved around its natural environments, including lakes, mountains, and native wildlife such as deer and moose.

It was crucial to convey the message that this company is trustworthy and embodies strong leadership. The elegant and majestic presence of the Michigan white-tailed deer perfectly captures the essence of the company's reliability and commitment to excellence.

Logo Concept

This icon is a combination of three elements:

Shield - Security
Sun - Illumination
Deer - Intuition

When these symbols merge together, they form a message that the company wants to send, which is that you can trust them. They are an industry leader that will help you with your business. Their expertise and commitment ensure your success.

Colors

Dark Blue

R=200 G=164 B=255

C=100 M=98 Y=32 K=24

#C8A4FF

Light Blue

R=202 G=156 B=124

C=21 M=40 Y=53 K=1

#CA9C7C

Gold

R=255 G=250 B=241

C=0 M=1 Y=4 K=0

#FFFAF1

Light Green

R=255 G=250 B=241

C=0 M=1 Y=4 K=0

#FFFAF1

Typography

The shield-shaped emblem makes the logo perfect for various applications for company promotion. It gives a strong visual appearance the moment a viewer sees it.

Client Feedback

"Awesome work! Bogdan is amazing with his work. I would definitely recommend him and will also be using him in the future as well."

— Hoakim Williams, Tax CPA