LXIR NFT
Service
Print, Digital & Web
Industry
Crypto & NFT
Year
2022
LXIR is a blockchain technical provider for issuing and managing digital assets NFT-s. They are collaborators with many party events, so the brand's values are conviviality, social, sports, games, and cyberpunk.
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The main task was on creating a brand that works in both the physical and virtual digital world, for example, having a nicely branded champaign/drink that people can consume at parties but also buy as a digital NFT asset for the meta world.
The logo needed to have a strong, bold appearance that would attract younger audiences. Therefore, the letter "X," with its dynamic sharp edges, was taken from the name "lXir" to become the main icon.
But the letter “X” is more than just an attractive shape; the main value of the LXIR brand lies in connecting people, emphasizing the social nature of humans. Throughout history, from the times of pirates and even before, the symbol “X” has consistently represented the primary meeting spot – the place on maps where the treasure is located.
The brand slogan, "MEET MINT AND DRINK," encapsulates all three meanings of the message. "MEET" is symbolized by the X as a location to meet, "MINT" refers to the term from the crypto NFT space, signifying the process of generating (mining) new coins – akin to discovering treasure on maps marked with an X. Lastly, "DRINK" is represented by the X shape, perfectly showcasing the drop symbol at its center.
The letter adaptations were made, and the space between the letters “L” and “X” has been tightened (kerned). The lower part of the letter “L” was modified and cut to be parallel with the lower part of the letter “X”.
Spacing between the other letters has been also corrected so it all visually looks now more uniform and pleasant for viewers' eyes.
From the form of the letter “X” an interesting, visually strong pattern was developed that can be used all over branding materials in different situations.
Purple
R=90 G=67 B=237
C=76 M=74 Y=0 K=0
#5A43ED
Black
R=0 G=0 B=0
C=75 M=68 Y=67 K=90
#000000
Turquoise
R=2 G=210 B=254
C=61 M=0 Y=1 K=0
#02D2FE
White
R=255 G=255 B=255
C=0 M=0 Y=0 K=0
#FFFFFF
The color purple serves as the primary hue in the logo and entire brand identity.
It is complemented by a black color for text and white when backgrounds are dark.
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Additionally, a vibrant turquoise has been introduced to enhance dynamism and contrast. This turquoise shade is predominantly employed as a background color, especially in instances such as large advertisements, where it serves to make the content stand out with a modern and vibrant aesthetic.
As we can observe, due to its simplicity, the logo is versatile enough to function effectively on various backgrounds, including white, black, and colored backgrounds. Additionally, the logo has the flexibility to change colors seamlessly.
The X pattern is perfect for fashion, enhancing the long-sleeve shirt and providing the brand's clothing with an ultra-modern look.
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For the campaign bottle, a gold color is incorporated into the design to elevate its luxury appeal, all while maintaining a simple layout.
Client Feedback
We love the concept and the meaning behind the new design. When most people see the logo it’s the letter “X” that stands out. It starts an enjoyable conversation where the drop in the center is the “aha” moment.
— GONZAGUE & JORICK, LXIR