SVARIAN
Service
Print, Digital & Web
Industry
Fashion
Year
2023
When the client initially approached me, the first words spoken were, "Svarian is Bold. Expressive. Clever. Inclusive." Svarian derives its name by merging "SVAR" (meaning sound
or melody in Sanskrit) with "RIAN" a traditional Irish name signifying "warrior."
Svarian is a women's fashion brand for those who aspire to dream big and beyond—a woman seeking to shape the world and push boundaries. The mission is clear: to modernize an age-old industry by committing to sustainability, inclusion, expert craftsmanship, breakthrough design, and authentic community.
Our dedication to kindness, equal treatment for all, and sustainable practices is reflected in our use of natural plant-based leather (TBD). Each piece is soul-connected, offering luxurious carry products designed to accompany you from road trips to weekends and everything in between, lasting for years to come.
SVARIAN's identity required meticulous design, with a substantial emphasis on the digital environment, given that its primary sales platform is online. Operating as a startup brand, it navigates an era characterized by rapid social media growth and technological progress. Picture a virtual shop within a Metaverse!
The logo I designed embraces a three-dimensional approach, allowing observation from all angles in a prospective 360-degree online shop. Crafted from a combination of metal and reflective glass, the logo undergoes continuous transformation, influenced by its position and the ambient light. It moves fluidly, akin to the melody that the SVAR word conveys.
The selected typeface for the logo is a Neohumanist titling Roman style, exuding distinct richness and antiquated charm. Rooted in innate Neoclassical construction,
it carries an aura reminiscent of a bygone era. Clean, sharp, and sans-serif strokes define its structure, while wide-open counters contribute to an overall sense of elegance and lightness.
With generous forms, a tall x-height, and short ascenders, complemented by gentle, tapered, and crisp descenders, the typeface is tailored for a sophisticated and bold presentation.
It stands as an ideal choice to represent an elegant, modern fashion brand.
This abstract symbol, crafted from creative typography, transforms the letter 'S'
into a captivating butterfly-like form through four instances of duplication and flipping.
The result is a design marked by elegance and striking contrasts. This composition embraces a timeless aesthetic, making it a perfect monogram for a modern fashion brand.
The Main Green
R=47 G=106 B=107
C=82 M=43 Y=52 K=19
#2F6A6B
The Turquoise
R=86 G=173 B=184
C=65 M=14 Y=27 K=0
#56ADB8
Blue Sand
R=163 G=206 B=224
C=34 M=7 Y=8 K=0
#A3CEE0
Dark Leather
R=0 G=0 B=0
C=75 M=68 Y=67 K=90
#000000
White Sand
R=234 G=234 B=234
C=7 M=5 Y=5 K=0
#EAEAEA
A pattern design is essential for any fashion brand, and our butterfly icon, when multiplied, is ideal for creating captivating patterns.
Client Feedback
"It was a complete honor to work with you on our company’s logo. You understood the brand values so well and seamlessly incorporated them through the design. Your depth of work and sense of aesthetics are so well aligned with the requirements of a fashion brand like ours! Thank you"
— SVARIAN, ANIKA PANDEY