Pointa

Service

Print, Digital & Web

Industry

Publishing

Year

2019

Pointa is a collaborative platform, where authors get money from backers or investors, contributors get jobs and opportunities to work on interesting projects, and readers are involved in the process of creation.

The logo is developed from the idea of a pencil, for all creatives: book writers, illustrators, animators, developers, and movie writers, a pencil is the main tool that they use to express their ideas.

In their creative process, they express various emotions ranging from happiness to sadness, they put their mind and soul into their work so the main task was to express that in this branding.

Combining the creative process plus emotions made me design an enjoyable humanistic logo that talks directly to the public. It is a pencil and it is a creative's face, It creates and shows its emotions during the art process.

I wanted to send the message that creatives put their whole energy and emotions into their work therefore I designed the logo to be presented in various ways.

Depending on the situation the face can be sad or happy, focused or lost, angry or calm, etc. It gives the brand the ability to show its human side and connect more strongly with its audience. The brand is from people to people.

Red

R=245 G=0 B=0

C=0 M=100 Y=100 K=0

#F50000

Blue

R=25 G=100 B=180

C=89 M=63 Y=0 K=0

#1964B4

White

R=255 G=255 B=255

C=0 M=0 Y=0 K=0

#FFFFFF

The color palette is vibrant and modern, the main reason for that choice was to make the brand more friendly to younger audience that are ready to enter the world of investing.

Client Feedback

"What a pleasure it was to work with Bogdan. He easily grasped our needs and nailed the creative in the first round, and you can tell he put thought into the designs. I recommend 100%! Thank you, Bogdan for such a good, refreshing working experience."