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Ritter

Service

Package & Label

Industry

Food products

Year

2018

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Ritter the famous German chocolate brand wanted a special edition for a line of their products. Three different chocolate tastes will be exclusively sold at airports all over the world so the task was to explore the world and be creative!

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My idea was to make designs within various fantasy locations where people are, areas such as Space, Underwater World, and Jungle. Such imaginative worlds gave me the ability to illustrate designs full of colors, and interesting characters that can be immediately spotted by consumers on airport shop shelves.

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Each package has a different tagline to motivate travelers at the airport.

 

Space edition: “Chocolate makes you explore”

Jungle edition: “Every great adventure starts with chocolate”

Suboceanic: “Adventure awaits with chocolate”. 

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Every illustration has a game-like feeling that you can be part of the adventure, you can be an astronaut exploring space, you can land in the jungle search ancient civilizations, or explore the sub-oceanic world. 

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